Below are a series of Blog Topics designed to help you understand the challenges of the modern B2B customer buying journey including our approach to revise your GTM Strategy in this rapidly changing landscape.
Featured Update January 2026:
CiteCompass launches AI Visibility Suite to map AI visibility across the 5-stage B2B buying journey (CiteCompass)
AUCKLAND, NEW ZEALAND — February 2, 2026 — CiteCompass today announced the launch of CiteCompass AI Visibility Suite, a platform designed to help B2B organisations measure and improve how often AI answer engines cite their brand, and to pinpoint where visibility breaks across the full customer buying journey. (CiteCompass)
As AI-driven search engines such as ChatGPT, Perplexity, and Google AI Overviews increasingly shape how buyers research, compare, and shortlist vendors, many organisations are discovering that traditional SEO metrics don’t explain whether they are influencing decisions inside AI answers. CiteCompass addresses this measurement gap by providing a structured, repeatable way to diagnose presence and authority across the buying journey stages where buyers form opinions and build internal momentum. (CiteCompass)
Unlike tools that focus mainly on keyword rankings or generic prompt visibility, CiteCompass is built around a full-funnel diagnostic model that maps visibility across five B2B buying stages: Problem, Business Case, Selection, Implementation, and Optimisation. This helps teams identify precisely where influence is missing and what needs to change to earn citations and trust in AI responses. (CiteCompass)
“AI search has compressed the buyer journey — and the most commercial decisions are increasingly being shaped inside AI interfaces,” said Doug Johnstone, Founder of CiteCompass. “If your brand isn’t being cited when buyers ask real questions at each stage of the journey, you’re not just missing clicks — you’re missing influence. We built CiteCompass to make that invisible journey measurable, and to give teams a clear GEO roadmap to act on.” (CiteCompass)
Key capabilities in the CiteCompass AI Visibility Suite include:
- AI Visibility Score (0–100) to consolidate performance signals across major AI platforms (CiteCompass)
- Buying Journey Diagnostic across the five B2B journey stages (Problem → Optimisation) (CiteCompass)
- AI Share of Voice & citation mapping, including competitor benchmarking and AI source analysis (CiteCompass)
- GEO Optimisation Hub, providing prioritised recommended actions to support a practical Generative Engine Optimisation roadmap (CiteCompass)
Availability
CiteCompass AI Visibility Suite is available in Early Access, with plans ranging from a one-off diagnostic through to ongoing monitoring and optimisation support. (CiteCompass)
FAQs from CiteCompass on How to Optimise for AI Search?
- Blog 1 – The Visibility Paradox: When Search Rankings Stay High but Pipeline Softens
- Blog 2 – The CMO-CFO Gap: Building a Business Case for Influence in AI Search
- Blog 3 – Selecting the Right Approach to AI Search optimisation
- Blog 4 – AI Search Visibility Playbook: Optimising for AI Answers
- Blog 5 – AI Search Optimisation Cadence: Maintaining Citation Authority as AI Results Change
- Blog 6 – Hyper-Personalisation in the AI Search Era
New Offering Pivot Blog Released in February 2026
December 2025 Update:
Snippet from our latest Blog for 2025 Now is the time for Businesses to Pivot and Hustle
The rules of business have profoundly changed
If 2025 has taught us anything, it is that the rules of business in New Zealand have changed for good. I am not just talking about global conflict, recessionary pressure, tariffs, or political churn. The rapid rise of AI platforms is reshaping every organisation, every role, and every category – including how B2B buyers discover, shortlist, and choose partners.
Investment in data centre capacity and AI capability is accelerating, and more NZ organisations are starting to see how AI can unlock real commercial value. But this shift brings both risk and opportunity. One thing is certain: standing still in these conditions is a very risky bet.
By Doug Johnstone, Founder Digital Pivot
November 2025 Featured Insight: Guest-lecture at Massey University
Grateful for the chance to guest-lecture at Massey University on 29 October 2025, a two-hour, hands-on session on Product–Market Fit, Rapid Prototyping with AI, and the AI-Search/Zero-Click buyer journey.
Big thanks to Simon Cope and the School of Management & Marketing for the warm welcome and engaged cohort, hearing that several students were still talking about product-market fit over the weekend made my day.
Key takeaways for future leaders (and today’s B2B teams):
• Fit first: if your offer isn’t aligned to urgent customer outcomes, no amount of cadence will fix pipeline.
• Prototype faster: use AI-assisted design thinking to validate the problem before you scale the solution.
• Win the answer box: AI search is compressing clicks, be discoverable, differentiated, and cited.
October 2025 Featured Insight: Launch of AI Search Optimisation Platform CiteCompass.com
We are very proud to announce we are in the process of launching our AI Search Optimisation Platform this month which is now open for Beta users.
CiteCompass is the first AI Visibility Suite designed for your products. We track your mentions across ChatGPT, Google AI Overviews, Claude, Perplexity and more, helping you reclaim lost traffic and become the primary source in AI-generated answers.
Cite Compass is now available to register a Beta Users here
September 2025 Featured Insight: Marketing Association “AI in B2B: Enough Talk, What’s My Next Action?”
Digital Pivot at the MA B2B AI Panel
Digital Pivot joined industry leaders at the Marketing Association’s B2B SIG panel discussing real New Zealand use cases of AI in marketing.
Doug Johnstone shared insights on applying AI for content, insights, and sales enablement—highlighting tangible results, overcoming internal barriers, and practical steps marketers can take today.
An overview of the topics in the event can be found here
August 2025 Featured Insight: Annual ANZ IT Services and Consulting sector Report
In this unique report by Digital Pivot, we explore how the ANZ IT services and consulting sector is evolving in 2024–2025. From headcount shifts and M&A activity to the rise of AI and zero-click SEO, this analysis breaks down the trends driving strategic change across Australia and New Zealand.
Read: Market Dynamics for ANZ IT Services and Consulting Sector (2024–2025)
July 2024 Featured Insight: AVOCET Podcast
This month I had the privilege of having a conversation with Lori Jones of AVOCET to discuss how B2B buyers are making decisions before they ever set foot in your pipeline. How can B2B brands break through in the age of AI and buyer indecision. We discuss 3 key insights
How do I pivot our offerings into growth markets?
- Pipeline vs Market Fit: Which Matters More?
- Know when to re-align your entire portfolio strategy?
- What is the underlying cause of the decline in service demand?
- How do I Align Services with Evolving Client Needs?
- What is the Roadmap to Successful Portfolio Diversification?
- How do I measure the success of a Service Offering Pivot?
- Market Dynamics for ANZ IT Services and Consulting Sector (2024–2025)
Understanding AI Search Optimisation
FAQs – AI Search Optimisation:
- Why Your Website Traffic Is Disappearing – And Implications for Your Sales Funnel
- The Invisible Brand - How Zero Click Search Is Disrupting B2B Marketing
- Choosing a Partner for AI Search Visibility - What to Look For (And What to Avoid)
- Optimising for the Clickless Future - What Modern Visibility Really Looks Like
- From Search to Shortlist – How Zero‑Click Content Converts Without a Visit
How to turn MDF into a Competitive Advantage
FAQs on how to turn MDF into a Competitive Advantage for IT Services and Consulting:
- Why 60% of MDF Goes Unused Every Quarter – And What That’s Really Costing You
- The Silent Pipeline Killer: When MDF Is Disconnected From Sales
- Choosing the right MDF Partner: What to Look For
- From Chaos to Clarity – Operationalising MDF for Growth
- Turning MDF Into a Competitive Advantage for IT Services
How do I successfully Launch new Offers in market?
- How do I successfully launch a new offering into market?
- What is the Business Case for Rapid Prototyping?
- What are the key considerations when looking for specialist assistance with Rapid Prototyping?
How can I ignite Partner Led growth in our business?
- Now is the time for Businesses to Pivot and Hustle
- Core Services Pipeline Shrinking? —How Partnerships Can Fix It?
- The Hidden Revenue in Your Partner Network: How to Unlock It?
- How to build a Scalable Partner-Led Sales Strategy in IT Services?
- Partner Enablement 101: The Missing Ingredient in Most IT Sales Strategies
- How to Measure the ROI of Your Partner-Led Growth Strategy
Driving growth through Post Merger Integration?
- Why Post Merger Integration is Crucial in Today’s Rapidly Changing IT Landscape
- Streamlining Cross-Sell and Upsell: Unleashing New Revenue Opportunities
- Building a Unified Services Catalogue: The Key to Empowering Sales and Presales Teams
- Crafting an Integrated GTM Strategy: From Fragmented Practices to a Unified Vision
- Measuring Success Post Merger: Driving Continuous Improvement and Long-Term Growth
Igniting AI Business Enablement ?
Have a question about refining your services? Chat with our AI Pivot Agent — your expert guide to staying relevant in a changing market.
For more information, contact us