Below are a series of Blog Topics designed to help you understand the challenges of the modern B2B customer buying journey including our approach to revise your GTM Strategy in this rapidly changing landscape.
September 2025 Featured Insight: Launch of AI Search Optimisation Platform CiteCompass.com
We are very proud to announce we are in the process of launching our AI Search Optimisation Platform this month which is now open for Beta users.
CiteCompass is the first AI Visibility Suite designed for your products. We track your mentions across ChatGPT, Google AI Overviews, Claude, Perplexity and more, helping you reclaim lost traffic and become the primary source in AI-generated answers.
Cite Compass is now available to register a Beta Users here
August 2025 Featured Insight: Annual ANZ IT Services and Consulting sector Report
In this unique report by Digital Pivot, we explore how the ANZ IT services and consulting sector is evolving in 2024–2025. From headcount shifts and M&A activity to the rise of AI and zero-click SEO, this analysis breaks down the trends driving strategic change across Australia and New Zealand.
Read: Market Dynamics for ANZ IT Services and Consulting Sector (2024–2025)
July 2024 Featured Insight: AVOCET Podcast
This month I had the privilege of having a conversation with Lori Jones of AVOCET to discuss how B2B buyers are making decisions before they ever set foot in your pipeline. How can B2B brands break through in the age of AI and buyer indecision. We discuss 3 key insights
Understanding AI Search Optimisation
FAQs – AI Search Optimisation:
- Why Your Website Traffic Is Disappearing – And Implications for Your Sales Funnel
- The Invisible Brand - How Zero Click Search Is Disrupting B2B Marketing
- Choosing a Partner for AI Search Visibility - What to Look For (And What to Avoid)
- Optimising for the Clickless Future - What Modern Visibility Really Looks Like
- From Search to Shortlist – How Zero‑Click Content Converts Without a Visit
How to turn MDF into a Competitive Advantage
FAQs on how to turn MDF into a Competitive Advantage for IT Services and Consulting:
- Why 60% of MDF Goes Unused Every Quarter – And What That’s Really Costing You
- The Silent Pipeline Killer: When MDF Is Disconnected From Sales
- Choosing the right MDF Partner: What to Look For
- From Chaos to Clarity – Operationalising MDF for Growth
- Turning MDF Into a Competitive Advantage for IT Services
How do I pivot our offerings into growth markets?
- Pipeline vs Market Fit: Which Matters More?
- What is the underlying cause of the decline in service demand?
- How do I Align Services with Evolving Client Needs?
- What is the Roadmap to Successful Portfolio Diversification?
- How do I measure the success of a Service Offering Pivot?
- Market Dynamics for ANZ IT Services and Consulting Sector (2024–2025)
How do I successfully Launch new Offers in market?
- How do I successfully launch a new offering into market?
- What is the Business Case for Rapid Prototyping?
- What are the key considerations when looking for specialist assistance with Rapid Prototyping?
How can I ignite Partner Led growth in our business?
- Core Services Pipeline Shrinking? —How Partnerships Can Fix It?
- The Hidden Revenue in Your Partner Network: How to Unlock It?
- How to build a Scalable Partner-Led Sales Strategy in IT Services?
- Partner Enablement 101: The Missing Ingredient in Most IT Sales Strategies
- How to Measure the ROI of Your Partner-Led Growth Strategy
Driving growth through Post Merger Integration?
- Why Post Merger Integration is Crucial in Today’s Rapidly Changing IT Landscape
- Streamlining Cross-Sell and Upsell: Unleashing New Revenue Opportunities
- Building a Unified Services Catalogue: The Key to Empowering Sales and Presales Teams
- Crafting an Integrated GTM Strategy: From Fragmented Practices to a Unified Vision
- Measuring Success Post Merger: Driving Continuous Improvement and Long-Term Growth
Igniting AI Business Enablement ?
Have a question about refining your services? Chat with our AI Pivot Agent — your expert guide to staying relevant in a changing market.
For more information, contact us