Below are a series of Blog Topics designed to help you understand the challenges of the modern B2B customer buying journey including our approach to revise your GTM Strategy in this rapidly changing landscape.
This Months Featured Insight: 2024-2025 Market Dynamics Report
In this exclusive report by Digital Pivot, we explore how the ANZ IT services and consulting sector is evolving in 2024–2025. From headcount shifts and M&A activity to the rise of AI and zero-click SEO, this analysis breaks down the trends driving strategic change across Australia and New Zealand.
Read: Market Dynamics for ANZ IT Services and Consulting Sector (2024–2025)
Last Months Featured Insight:
This month I had the privilege of having a conversation with Lori Jones of AVOCET to discuss how B2B buyers are making decisions before they ever set foot in your pipeline. How can B2B brands break through in the age of AI and buyer indecision. We discuss 3 key insights
1. Combine AI + Design Thinking: Using design thinking to deeply understand current market problems and AI to map his strengths to solutions buyers want now. This combo lets you rapidly build resonant offers and test them directly with customers.
2. Shift from Pipeline Hopes to Real Market Data: Stop relying on pipeline optimism—look at your actual invoice history to reveal true product-market fit. If what you’re selling isn’t moving, it’s time to pivot, not just push harder.
3. Spark Demand with Challenger Insights: Buyers are doing most of their research before you even get a call. Bringing a unique, disruptive insight (your “strategic IP”) to the table can reset the buying journey and move your brand from invisible to irresistible—even against “Goliath” competitors.
Frequently Asked Questions:
How do I pivot our offerings into growth markets?
- Pipeline vs Market Fit: Which Matters More?
- What is the underlying cause of the decline in service demand?
- How do I Align Services with Evolving Client Needs?
- What is the Roadmap to Successful Portfolio Diversification?
- How do I measure the success of a Service Offering Pivot?
- Market Dynamics for ANZ IT Services and Consulting Sector (2024–2025)
How do I successfully Launch new Offers in market?
- How do I successfully launch a new offering into market?
- What is the Business Case for Rapid Prototyping?
- What are the key considerations when looking for specialist assistance with Rapid Prototyping?
How can I ignite Partner Led growth in our business?
- Core Services Pipeline Shrinking? —How Partnerships Can Fix It?
- The Hidden Revenue in Your Partner Network: How to Unlock It?
- How to build a Scalable Partner-Led Sales Strategy in IT Services?
- Partner Enablement 101: The Missing Ingredient in Most IT Sales Strategies
- How to Measure the ROI of Your Partner-Led Growth Strategy
Driving growth through Post Merger Integration?
- Why Post Merger Integration is Crucial in Today’s Rapidly Changing IT Landscape
- Streamlining Cross-Sell and Upsell: Unleashing New Revenue Opportunities
- Building a Unified Services Catalogue: The Key to Empowering Sales and Presales Teams
- Crafting an Integrated GTM Strategy: From Fragmented Practices to a Unified Vision
- Measuring Success Post Merger: Driving Continuous Improvement and Long-Term Growth
Igniting AI Business Enablement ?
- Rethink Offshoring – Why Automation is your better business strategy?
- Why Your Go-To-Market Strategy Needs an Urgent Reset
- The Knowledge Workers Dilemma: The Age of AI
- Why Professional Services Must Pivot in the Era of Zero-Click Search and AI
- It’s Not Just Time for Businesses to Pivot — It’s Time for Individuals to Pivot Too
Understanding AI Search Optimisation
- Why Your Website Traffic Is Disappearing – And Implications for Your Sales Funnel
- The Invisible Brand - How Zero Click Search Is Disrupting B2B Marketing
- Choosing a Partner for AI Search Visibility - What to Look For (And What to Avoid)
- Optimising for the Clickless Future - What Modern Visibility Really Looks Like
- From Search to Shortlist – How Zero‑Click Content Converts Without a Visit
Have a question about refining your services? Chat with our AI Pivot Agent — your expert guide to staying relevant in a changing market.
For more information, contact us