Why Digital Pivot?
Technology is changing the world faster than ever. The emergence of AI is challenging every business model and every individuals role. Customer outcomes are radically shifting away from traditional professional services offerings. This is evident in the declining headcount in most professional services organisations. These organisations struggle to change from within so we provide an external perspective and deep experience in pivoting organisations offerings into growth markets to reignite growth in their business.
Our Goal
Our goal is to help our customers prosper and be recognised as the leading enabler of sustainable growth in a rapidly evolving digital landscape. Our focus is on surfacing IP within your business so we can leave behind an asset that will help you drive this new growth.
How We Deliver
We work with you to close the Value Gap through our fractional consulting services, deep industry specialisation and proprietary intellectual property to transform their Go-To-Market (GTM) strategy, B2B Sales and Marketing to refine their offerings and capabilities for success in emerging growth markets.
What Makes Us Different
We believe the integration of these key areas of IP underpinned by AI practices, sets us apart.
- We are Specialists, not Generalists – We believe that “AI in the hands of a novice is dangerous – AI in the hands of an expert makes us formidable”. Which is why all of our consultants have over 20 years experience in their area of expertise and together we leverage our AI playbooks to drive rapid outcomes for our clients.
- Business Change Management Expertise – Over 70% Digital Transformation projects fail to deliver desired outcomes; one of the primary causes is a lack of business alignment and business change management. We bring 24+ years of change leadership to make innovation stick.
- IP Centric Approach – “Brand opens doors; fit makes you relevant. However differentiation closes deals”. All of our focus is on surfacing and refining customers’ IP to enable them to differentiate and win in their industry, sector and market of choice
- Industry Research Driven Insights – We specialise in the technology sector and have a deep understanding of the technology market ecosystem. We use our own independent research driven insights, industry personas and the predetermined pathways we have developed to pivot clients from their current persona to a future, growth-based market leadership status.
- Data-driven portfolio optimisation – Our data-driven portfolio performance review helps clients protect and grow existing revenues while confidently pivoting into new growth markets, without the risk of backing uncertain ventures.
- Rapid Prototyping Offers – Our AI Enhanced Rapid Prototyping methodology for Product or Service Offering Development enables our customers to validate offering performance before overinvestment
- Disruptive Commercial Messaging – The key to generating demand today is being able to spark a buying journey. Our CEB Challenger Insight Practitioner expertise and methodology enables us to derive compelling and disruptive messaging to disrupt prospective customer buying journeys and lead back to your unique business value, increasing win rates
- Deep experience leveraging Partner Ecosystems – We have extensive experience designing and activating comprehensive Partner Ecosystem Strategy based on proven methods developed from working with Global Cloud Partners like Salesforce, AWS, Microsoft, Google, Oracle and Netsuite.
- AI Search & Zero-Click Visibility – Deep expertise in optimising for AI assistants (ChatGPT, Google AI, Copilot, Perplexity) and zero-click search so your services show up in AI summaries, featured snippets, and buyer shortlists, not just blue links. Delivered via a structured program that builds durable visibility and governance.
Our Core Offerings
- Offering Pivot – Generate Demand by pivoting your traditional offerings into sustainable growth markets
- New Offering Launch – Pivot into new markets with confidence using our AI-accelerated Rapid Prototyping expertise
- Partner Led Growth – Are you proactively engaging partner ecosystems to drive growth in your business? Our proven methodology enables you to hack partner ecosystems and generate leads.
- Post Merger Integration – Over 70% M&A fail to deliver intended outcomes. We help you drive cross sell and upsell growth in your business by integrating capability and offerings across siloed Business units.
- MDF Maximiser
Turn vendor Market Development Funds into pipeline and partner preference. - AI Search & Zero-Click Optimisation
Make your services discoverable where it matters: AI assistants (ChatGPT, Google AI, Copilot, Perplexity) and rich zero-click results.
Have questions about scaling your professional services? Have a chat with our AI Pivot Agent—your expert guide to sustainable growth strategies.
For more information, contact us